From a long time ago, men have been the oppressor but women the oppressed. Men set up the concept that they are superior to women, which is not true. They worried women would overtake them in the power. Women also have a similar thought as we have been educated.
This commercical shows this aspect very clearly. A beautiful blonde lady orders a burger and drink in the library. The librarian tells her it's the library. The lady orders the menu again very quietly, which is sort of stupid. Right after the scene, ad line comes out "Beauty is nothing without brains".
Lastly, white Merecedes car is shown.
This stereotype was made by men and women were trained. Beautiful women are not intelligent and related to luxurious cars. The beauty love money. This conept is from a men dominant society.
The libraian is sort of not pretty. It also contrast between two women.
Mercedes uses woman image to outstand its car. It annoys me.
In the class, students can discuss about relation between beauty and intelligence. There are lots of misconcepts about women and also men.
The beautiful and sexy women are the favorites of the Car advertisements or the Motor shows. However, this advertisement doesn’t focus on the beauty.
답글삭제This ad is using the stereotype of ‘dumb blond.’ A Blond-haired girl has been considered attractive and desirable. On the other hand, a blond woman is often considered as relying on the looks rather than the intelligence. I’ve read the ‘blonde joke’ which made fun of Marilyn Monroe in the magazine. In the movie, Legally Blonde, Reese Witherspoon struggled to fight against the stereotypical image of the blond and finally she made it.
The blond girl’s ingenuous smile seems to say, “Did I make it right?” Looks cute to me.(I'm not a man)